Building a Lasting Network: 8 Essential Strategies


Networking is a vital part of building and maintaining professional relationships. By connecting with individuals in your industry, you can gain valuable insights, access new opportunities, and build a support system to help you achieve your goals.

8 Ways to Keep Your Network Engaged and Active

Remember that networking is not about simply collecting business cards or adding people to your LinkedIn network, but about building genuine relationships that are mutually beneficial. Be willing to invest time and energy into building these relationships, and you will see the rewards in the form of new opportunities, valuable insights, and a supportive community of professionals. Here are some tips for effectively engaging with your network:

1. Be authentic

One of the most important things to remember when engaging with your network is to be authentic. People can sense insincerity, and if you’re not genuine in your interactions, you’re unlikely to build strong connections. Instead, be yourself and let your personality shine through. Share your thoughts, ideas, and experiences in a way that is true to who you are.

2. Listen more than you talk

Another important aspect of networking is listening. When you’re engaging with someone, take the time to really listen to what they have to say. Ask questions and show interest in what they have to say. Not only will this help you build a deeper connection with the person, but it will also give you a better understanding of what they do and what they’re interested in.


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3. Follow up

After you’ve had a conversation with someone, make sure to follow up with them. This could be as simple as sending an email or LinkedIn message to thank them for their time, or it could be something more involved, like setting up a meeting or call. By following up, you’ll be showing that you’re interested in building a relationship, and you’ll be keeping the connection fresh in the other person’s mind.

4. Provide value

Networking is not just about what you can get from someone else, it’s also about what you can give. One of the best ways to engage with your network is to provide value in some way. This could be by sharing useful information, offering to help out with a project, or connecting someone with someone they should know. By providing value, you’ll be building trust and goodwill, which will make it easier to engage with people in the future.

5. Show appreciation

Another way to engage with your network is to show appreciation for the people you’re connected with. This could be as simple as sending a thank you note or email, or it could be something more involved, like taking someone out to lunch or buying them a coffee. Whatever you choose to do, the key is to show that you appreciate the other person and their time.

6. Be consistent

Networking is a long-term game, and the key to success is consistency. It’s important to engage with your network on a regular basis, whether that’s through emails, phone calls, or in-person meetings. By being consistent, you’ll be building a deeper connection with the people you’re connected with, and you’ll be more likely to stay top of mind.

7. Make use of technology

Technology has made it easier than ever to stay in touch with your network, even if you’re not in the same location. Utilize tools like LinkedIn, Twitter, and email to keep in touch with the people in your network. Not only are these tools convenient, but they also allow you to reach a larger audience than you would be able to in person.

8. Attend events

Attending networking events is another great way to engage with your network. These events provide an opportunity to connect with people in your industry and learn about new trends and opportunities. Just be sure to prepare for the event beforehand, so you can make the most of your time there.


In conclusion, networking is a vital part of building and maintaining professional relationships. By being authentic, listening more than you talk, following up, providing value, showing appreciation, being consistent, making use of technology, and attending events, you can effectively engage with your network and build strong connections that will benefit you both professionally and personally.

About the author

Sameer Panda

Sameer Panda is the founder of Pakka Business. He shares valuable insights and tips on business networking and entrepreneurship that can help you on your own journey to success. You can also check out his other articles and social media accounts for more information and inspiration.